10k Challenge at Isra University


The student based Isra University Entrepreneurial Society (IES) organized a two-day business fair named ’10K Challenge –Invest & Earn’ – a sequel of 2013’s mega hit event, 5K Challenge – from 19 February to 20 February 2014 at the Isra University Campus. The theme of the event was inspired by the ‘Pakistan Vision 2025’; to infuse entrepreneurial culture among nation’s youth for economic and human development of Pakistan.


“Isra Entrepreneurial Society holds true to its promise of promoting entrepreneurial activities within the campus by coming up with ideas like 10K Challenge,” said Prof. Dr. Asadullah Kazi, Chancellor, Isra University while addressing as the chief guest. “This 10K Challenge will foster entrepreneurial skills in the students and prepare them ahead of time for the challenges awaiting them in the much competitive market,” he added. The motive of 10K Challenge was to encourage a healthy competition among the students along with enhancing their entrepreneurial, problem solving and management skills. The students were required not merely to conceive and implement a business idea; but rather to simulate a large business venture backed up by heavy marketing and advertising with a maximum initial investment of PKR 10,000.


At this occasion, representatives from Small and Medium Enterprises Development Authority (SMEDA) were especially invited to witness the small-scale business ventures set up by the young, energetic entrepreneurs. As many as 50 booths were set up by around 240 participants pertaining to different faculties of Isra University. From traditional handicrafts to latest gadgets and fresh made food to games and grooming services, the event displayed a library of ideas conceived by the zealous youngsters. Some eminent business projects included Be Funky Photo Booth, Gaming Galaxy, Battle Station, Chacha Peru, Tidbits, Crazy MixUp, Culture Glory, Bar BQ Two Day and Thandai Express exhibiting diversity and innovation.


As the business world is becoming excessively automated over the years, 10K Challenge attempted to promote technology by setting up a ‘Technology Park’ that featured technology-oriented booths that included projects like The Technos, Innovative Computers and Bot-Techs. Moreover, students were also motivated to come up with technological ideas by offering them free booths.


The prodigious event with Express News as its exclusive Media Partner was inaugurated by the chief guest, Prof. Dr. Asadullah Kazi, Chancellor, Isra University who was accompanied by Dr. Hameedullah Kazi, Pro Vice Chancellor, Engineering and Management Sciences Prof. Dr. Asandas Manwani, Chairperson, Department of Management Sciences; Mr. Javaid Dars, Patron, IES and Ms. Paras Bhatti Co-Patron, IES.


The 10K-Challenge promotes the idea of ‘Be your own Boss’; it allows the participants to gain firsthand knowledge of setting up a business with limited resources, making them more independent and self-reliant. Such was said by Dr. Hameedullah Kazi, Pro Vice Chancellor, Engineering and Management Sciences at the Prize Distribution Ceremony of 10K-Challenge on 28 February 2014. The event was judged by Mr. Rizwan Ali Shah, Core Network Engineer, Mobilink; Mr. Ikhtiar Ahmed Khoso, Assistant Manager, SMEDA; Mr. Mukhtiar Dawach, Owner, Mirchi 360; and Mr. Raza Mustafa, Assistant Professor, Isra University.